Innovation - Lumen

At the end of 2018 I had the opportunity to work with a very exciting startup company based in Israel and the USA. Lumen is innovating in a fascinating area, technology and nutrition. Their team created a small device, that analyses your breath in real time and gives you feedback on the state of your metabolism. The feedback appears on your phone in the form of food recommendations, tailored to your specific body and helps you loose weight and improve performance without any guesswork. I was tasked to shoot over 200 dishes designed by the Lumen scientists to help achieve your personal goals. The idea was to inspire people to take control of what they eat using beautiful images, simple recipes and good ingredients. Lumen has so far raised close to 2m dollars directly from people through a crowdfunding campaign. Their product will hit the market later this year and I expect that it will be with a bang.