Food concept - BB@Apollo
February 8, 2019In mid November 2018 I hosted my first ever restaurant pop event. Under the name Breaking Bread, the idea was to introduce modern Israeli food to the unsuspecting Danish palette and give it a little Scandinavian twist to make the experience more familiar to Danes.
When I started working on the concept in the beginning of 2018, I had no idea it will turn into this big collaborative project. It launched me onto a new path in my professional life - Shifting from photographing food to making food for people and in the process I got to work with so many interesting individuals.
The two days event was held at the beautiful Apollo Bar canteen, a fantastic spot in the centre of Copenhagen just inside Charlottenborg museum. It was a privilege to work with their amazing team and get to know chef Frederik Bille Brahe, the brain behind Atelier September, Apollo Bar + Kantine and Kafeteria. The first evening was sponsored by the Israeli Tourist Board and was aimed at the Danish press. The second evening was open for the public and I am glad to say that both nights were fully booked. About 80 people attended this Middle Eastern feast with cocktails, music, a variety of dishes, dessert and coffee. Crucial in making this event happen on a variety of levels, were talented chefs Elena Silcock and Anne-Cathrine Preißer, that helped me on the cooking side and the fantastic ladies of Sweet Sneak, a small agency specialising in developing food concepts, events and design.
The feedback from the 2 days was unbelievable and it is my feeling that CPH is ready for a fun dinning experience in a modern Middle Eastern style. I will hopefully be announcing new dates soon so check the Breaking Bread facebook group for updates about future dates and the concept in general.